Imagine how devastating it would be if a customer left a scathing review of your business on one of the major review websites or wrote an article on their blog about a bad experience they had with your company. The vast majority of people do research on the internet before deciding which local businesses to use. If the first thing they run across is this negative review or blog post, they may not give your business a chance.
This is where business reputation management comes into play, it usually requires a pr firm to work with at some point because they most know how to regain your company’s reputation in case your company gained some bad front all over the internet or in most cases you’ll want to maintain the good reputation. By properly handling the situation, you can help minimize the impact of these negative experiences with customers.
Many business owners make the mistake of sticking their head in the sand and hoping that the problem will go away on its own. Unfortunately, this doesn’t work. You need to take action as quickly as possible to help counteract any negative posts or comments about your business in order to minimize their impact.
A good place to start is by developing a strong presence on all of the major social networks. This will give you a platform where you can speak out about your company and interact with your customers. In many cases, these web properties will also appear higher in the search results when someone types in your business name than a random blog post or review on a review site. This can help you push any negative reviews further down in the search results so that potential customers are less likely to see them.
Another good tip is to start your own blog. Not only can this help your site rank better in the search engines and provide you with information to share on your social media accounts, but it also provides a platform where you can respond to any negative news about your company. The best part about a blog is that it is a platform that you control in its entirety, allowing you to tightly control your message.
If necessary, you may also need to reach out to a company that specializes in business reputation management. In many cases, they can help make negative feedback disappear more quickly than you could on your own. This can literally help save your business, depending on how tight of margins you operate on and how much of an effect the negative review or feedback from the customer is having on your business.